Major film studios, including Universal, Sony, Warner Brothers and Disney have given their backing to a DVD format that will enable shops to sell a much wider selection of films.
The DVD Download format features copyright-protection software that will allow shops to burn films onto DVDs and print labels and covers while customers wait, giving them a choice of thousands of movies, rather than just normal titles.
Online retailers have controlled this market until now, selling less popular titles because shops only have room for a few hundred top-selling titles on their shelves.
The format received final authorisation last week from the DVD Forum, a standards body with more than 200 hardware, software and media companies as members.
"There are 65,000 DVD titles available, but if you go to Wal-Mart you’ll see maybe 1,400. We’re providing a technology platform that allows retailers to compete with online," MOD Systems chairman Anthony Bay said.
Mark Ely, head of corporate strategy at Sonic said, "In the next three to four years, we expect that 15 per cent to 20 per cent of DVDs will become on-demand, rather than being displayed on retailer’s shelves."
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Film studios provide support for DVD Downloads
Mon, 05 Feb 2007
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